Contents and Content Marketing
Contents to promote Content Marketing Efforts
The Charm of Content Marketing is not waning but increasing:
There is a reason for the boom of content marketing! Statistics indicate that more people are averse to paid advertisements.They are intrusive and unwelcome.Content Marketing is gaining charm is no wonder!
Ads vs Contents
” 200 million people presently use ad blockers”
Paid advertisements were at on time favored online marketing strategy. Today,
however,consumers are increasingly shrewd. Consider advertising efforts by
In August 2015, approximately 200 million people worldwide had installed ad-
blocking software.Because data is resource and people want use it
selectively.Unsolicited Ads consume lot of resources.Added to that there may
be malware. Page loading speed may be going down consequently.The increase for the year 2018 is approximately 37%
Content Marketing Goal-setting
The goal setting can not be over emphasized for good Content
All over the world, Content Marketing Efforts bear Good Results.Year after year
Content Marketing is increasing.We will study the Prospects for the year 2018.
The present trend is shifting from manual to Machine Learning.Artificial
Intelligence has assumed greater in Content delivery.
Now we can ask Echo with
Alexa of Amazon for review of a Product or service. Amazon-Alexa
Good Content’s aim is to Boost Marketing Efforts. Result reflects in higher
conversion.In this pursuit the role the Contents play is very great. It is directed
to achieve the main objective.I am delighted to share with you through this
investigative article some features. Main aspects
of its Strategy and Prospects for 2018, is highlighted here. Marketing has
always revolved around Ads. Copy Writing is in vogue as well as Content
What is in a Name?
“What is in a name A Rose is a rose in whatever name you call it smells sweet”-That said why Content Marketing is gaining charm precisely hinges on this. You may be tempted to think, as I always said like:”The result of writing is more important than the name itself. What we are
trying to achieve materially is most important.” But Name should be indicative of the writing.
But there is great distinction between Content writing and Copywriting.Once again we go to:
Content Writing Vs Copy writing
It is excellently brought out by this:”The difference between content writing and copywriting is in the purpose of writing it. Copywriting aims at writing as promotional advertising or
Whereas content writing is to slowly lead the online audiences to convey your
Marketing message. They stay longer on websites and engage with the brand.
marketers unsolicited as intrusion into their privacy. They would rather not see.The biggest difference is Ads are thrust on the face of a browser whether he/she likes it or not.Whereas content is chosen by the reader attracted by the message he/she sees.
Content- Key Performance Indicator:
To measure the performance of content is essential
Any content is intended to drive traffic. So, you can specify the increase in
traffic. You may fix it as percentage of your existing one. Set a time bound
achievement of result .There are analytics to measure like Google Analytics.We
can get lot of information about search result of our content.
Also we can set goals in terms of lead generation by various media.Lke email,
Facebook and LinkedIn etc. You select the media that is appropriate.
Summing up goal setting is the first principle for good Content.Writer should
bear this firmly in mind. Analysis of the performance of competitors is also necessary.
You do not shoot in wilderness. Therefore, it must be clear as to who are clients
(browsers.) Demography, Age of the audience, Social standing, ethnicity if it is
relevant and so on. These informations can be collected from Analytics and
Facebook subscribers and other social media. From this data, figure out an
Avatar of your target audience. Your focus should always aim at them.
Your style of writing must aim at them. And it should be suitable for them.
Measure Your Performance
After setting goals how well you are moving towards it very is crucial for your
progress. To aid this you need to measure your performance. There is way it is
done. It is called
Key Performance Indicator
Key Performance Indicators are designed specifically for the area of
operation. It may be a project, Campaign or any Marketing drive or simply a
It is the measure of real time results obtained as against the goals set for that.
There are softwares to do this. Here is one such software and what it does is evaluate “Key Performance” and gives Indicates how well you have performed. Now we will see in more details
“What is KPI software?
KPI software enables businesses to create, manage and analyze
data from KPIs. The software allows organisations to enter their
data into one specially designed system, or connect external
services for faster and more accurate data collection. This type of
software allows businesses to visualize and comprehend data
from a number of K. P. I. s that represent different areas of a
business, all in one place. Companies benefit from KPI software
through faster and more accurate data collection, instant reports
on performance, and alerts when a KPI is over or under
achieving. KPI Software centralizes businesses data, while
simplifying real-time reporting to always give them a competitive
edge. KPI Software increases data visibility as when it is in the
cloud it is mobile”Key Performance Indicator
Content Ideas generation
Content Idea generation is function of creativity and experience.
Negative mind set is not favorable to Creativity.It beats down
our creativity. This is also the advice given by leading content
experts (“@carlajohnson. #contentmarketing” )
Keeping your mind free from failures keeps your creativity
Fresh.While your resources grow with experience ,you probably
become apprehensive of new ideas.
Selecting good content topic is in itself is a great challenge.We
have to learn a lot from leaders in this area.Content marketing
leaders experience 7.8 times more site traffic than non-
leaders.And you do not become a leader overnight.
How to improve Performance
We have toread many contents and understand the basics. We can also
search for content topic generation through internet .
While high-quality content is difficult to pin down, it’s well worth
it in the end. According to Neil Patel, people who succeed at
becoming leaders in the world of content marketing — people
who craft compelling, valuable content that gets to the heart of
their readers — experience drastically more site growth than
their competitors.So here in lies the secret of compelling and
valuable content have.
There may be many millions of players wooing to rank in the
first page of search engines.Then how anyone can effectively
succeed in capturing the Attention of the Browser. Now you
know compelling content is important.It is only half the battle. The other half is in giving that Topic a name which is attractive to Browser. They should feel a promise in it.
Drawing browsers’ attention is main objective of good content.
The main purpose Content Topic/Heading has to rank in the
search pages. Putting it in a few words is all about successful
Content Idea generation.
That said turning to our key focus to prospects for 2018,many
stalwarts in the field of content marketing sound very
optimistic. So, without much ado we can conclude it is going to
boom. As many statistical forecasts also indicate the same result.
Therefore, it is wise for digital marketers to invest all their resources in Content Marketing.
I wish all those aspiring for Digital Marketing, success. Advise them to concentrate more in content Writing. For further mastery strategy you can go here:
See you in my next post and thank you!