Digital Marketing -What is it?
Digital Marketing career introduction is connected with Data-driven Marketing. Since it is directly dependent on the volume of internet traffic. The present picture in India is given below.
- BSNL (9.84 million),
- Airtel (1.91 million),
- Atria Convergence Technologies (1.09 million),
- MTNL (1.07 million),
- APSFL (0.5 million) and
- YOU Broadband India Ltd (0.57 million).
December 2017, statistics indicate 481 million people (35% of the country’s total population) were Internet users.
4G internet is the most prevalent in India.
Internet connectivity and cost Data is cheapest in India.
The result of the above information is that those eager for a career in Web based business, whether it is e-commerce, content marketing, social media marketing and other Data-driven business services like web design, graphic design and hosting services and many others is really VERY PROMISING.
How Digital Marketing Career is different from traditional marketing profession?
Traditional marketers go about offering their products and services by personal level in their shops or business houses.
It is, thereby limited to geographical location and is in real time. We all have direct experience of this type of buying goods and services in our everyday life. We walk into a shop pick up the products we want.We pay the cash and the deal is over.
With the introduction of the internet, the picture has changed. Marketing has become more customer-centric. It is customer friendly. Customer is free to visit a virtual shop. Wherever you are and whatever the time of the day customer can order through Digital Media.
Websites supporting such e-marketing activities are many. All the activities connected with targeting a buyer and seller offering product or services through the medium of the Internet is broadly termed as Digital Marketing.
Advantages of Digital Marketing over Traditional Marketing
- There is less possibility of messages and information about the product description reaching the buyer from his/her location.
- Communication channels are restricting easy two-way communication
- Marketing efforts by way of the traditional method of billboards. posters and other print media are comparatively expensive and time-consuming.
- Vast global coverage is very difficult if not impossible
- We are unable to measure how far the promotional message has reached. It is a blind effort.
- Product reviews are difficult to view.
Digital Marketing Methods
In Digital Marketing communication between the business house and the customer is easily possible. That means business houses can offer their products and services through the internet. The client can get instantaneous updates about them.
The medium of communication is more powerful and involves social media websites, chats, apps and Email.
- Digital marketing campaigns can be developed quite rapidly and with digital tools, channelizing Digital Marketing campaigns is easier.
- It is very effective for reaching global audiences.
- You can measure the effectiveness of Marketing Promotional activities such as campaigns through analytics. Thereby find out Return on Investment (expenses incurred)
- You can focus campaign audience based on age group, locality, ethnic group and whatever segment you want to cover. This increases the effectiveness of Campaigns and ROI.
- There is a unique advantage of Reviews by customers. This enhances your brand image.
- You could easily offer Affiliate services increasing Marketing Network
Is Digital Marketing Career suitable to you ?
You might have understood What is Electronic Marketing!
Have you? – Then your main concern ” How can I earn Money with it? “
First and foremost any person deciding Digital Marketing as a Revenue Source should bear in mind that is a Business. LIke all business either you can run the business yourself or join Digital Marketing Agency. It is entirely up to you. You think you have entrepreneurial qualities Start a digital marketing business. Or you can join some agency for a salary. There are plenty of bright openings for a capable candidate.
Like any other profession Digital marketing is also a profession. So you need to take a course. But there is a difference. On the internet, there are many free digital marketing courses
I have personal experience with digital deepak and so I recommend them. There are many others offering digital marketing courses. You may select any one.
A basic course is a must.
For any profession, you need to be qualified in that trade. Now unlike other skills, you need not undergo an apprenticeship or pursue a classroom-based course. You can learn online almost everything related to Digital Marketing, as you start your website.Write blogs and offer your services. Thereby you learn by doing. It is said that digital marketing is like swimming. Unless you start you may know.
Investment and Capital
As for investment you need to have a computer with internet facility. That is the minimum. Many housewives and students venture into digital marketing quite successfully.
Gradually, you can go on investing to improve on the website by way of themes and plugins. Sometimes outsource content and Ebooks and so on.
As your needs increase, you may invest in more facilities, like imaging and video processing equipment to make it into a professional grade. To begin with, even a smart mobile phone can do the job.
What platforms and media are available :
Any business thrives on visibility. Nowadays social media is used extensively as people are very active in them.
If you are not in any of them, my advice would be. to join them immediately. Make it a point to join various forums. Most of them freely accept members. Learn from members and ask questions. Browse the internet for topics and study them well.
How to use your social media
Email is your first contact point with a friend and close relatives. Those who might trust your credibility. Contact them by sending them an email informing that you are in Digital Marketing. Email is the easiest to start. with. Share all your business activities as much as you do your personal activities.Join professional forums.
Facebook is one of the largest shared Social Media. There are more than 2.23 billion monthly active users. Many groups, forums operate catering to different fields of activities. Advertisement through Facebook is claimed to give better conversions because the ads are focussed. The glitch is most of the visitor come there to share personal stories. So you must connect with your friends and contacts. Ads in Facebook is giving good results
Twitter is yet another powerful social media with 328 million active users every month. You can take advantage of their Twitter Business Connect with business across the globe.
Google+ with active users of 111 million is also a powerful Social Media network.
There are much lesser known Social Media Networks. You can very easily deploy Youtube video. Visual media is most effective. What thousands of the words can say a single picture can achieve. If it is a video it is more impactful. See the video and evaluate video
How to Master Digital Marketing ?
Digital Marketing is as much a science as an art. As far as the techniques are concerned there are many. We discuss them briefly.
Search Engine Optimization
Your message either in the form of written, audio and video posted offered to public display via internet goes into the ocean of billions of web site in the world wide web. You have the tremendous task of standing out in the first page of Google or Bing. There many numerous techniques perfected by the pioneers in this field of digital marketing. Unless you master these methods and perfect them by your own practical application mastering SEO (search engine optimization) is difficult.
Generating traffic is the biggest challenge any Digital Marketing professional faces. Of course, you can place ads in Google Adsense or facebook or any other social media. But then whether the traffic generated is justified by the cost and ROI.
Marketing Funnel and Conversion
When a browser sees your web page it is registered as an impression. And when they click and go through content or blog or watch the video the first step is taken.
- First stage Awareness
- Second stage Activation
- The acquisition is the third step
- Retention 4th step
- Referral is the 5th stage
- Conversion and revenue is the final stage.
As you can clearly see there are these six stages before you can get revenue.
For any business to do well the visibility of the business to its prospective clients is the first step.
Since we are talking about Digital Marketing as Career option, the Niche (the product and service line ) you are in and the knowledge is crucial for the entrepreneur.
Audience persona is defined as the description of a typical client. Success comes to those who could identify audience persona and cater to their requirement.
Social Media Group How it helps.
We have seen earlier in this article how Facebook, Twitter, Instagram, Pinterest and Linkedin are very helpful.Use these platforms intelligently to promote your products and services by posting contents and other customer-centric information.
Any online business depends on the email list of the subscriber. Deployment of email capturing tools for exchange of freebies is a standard practice across Digital Marketers.
Video and Youtube.
Again as stated early, messages are conveyed very effectively if you use visual medium. Never undermine the effectiveness Webinars and Youtube videos. You can share information about your products and services through the visual medium , so you should use them
Google Adwords and Facebook Ads
you might depending upon your budget, advertise in Google Adwords and Facebook ads. Choosing right type of Campaigns and using Keywords in your Niche, you may drive traffic to your site and get sales. Only thing you must be careful about is on the return of expenditure.
Digital Marketing Career is a good option for entrepreneurs in this present context as it is a growing business proposition.
Like any other business you must take some practical training under a mentor or guide followed by self study by implementing what you have learnt.
If all the steps are followed you can succeed in Digital Marketing business. whether it is your own product or service or affiliate products have a website of your own. To make it eCommerce site or otherwise is up to you. To be active and prove your authenticity and establish as a thriving business you must post contents that rank high. Professional quality content gets good response from browsers.
Last but not least you must learn to work diligently and be focussed on the goal.
Feel free to contact me for further information and totally free guidance. Your emails are for our contact purpose only. We value your privacy. Request you subscribe to our social media pages.
Wishing you a bright future in Digital Marketing Career.
I have given below some of the links you can find courses