I have the best ideas when I imagine that I am my own customer.”
C. Lazarus, Founder of Toys “R” Us
What we intend to plan is the future digital marketing prospect for 2021. Things have undergone sea change globally, upsetting the well being of human race. Our focus entirely shifted to health from business.
Nevertheless, we are coming to grip the situation aiming to do normal business.
What experts say
It will do a world of good to listen what Brian Dean has to say about generating traffic in year 2021.
Exhaustively researched blog with lot of data generates more traffic. Updating old contents get more traffic. That points out how the future of Digital Marketing prospect for 2021 is going to be.
Cross linking your share and guest blogging promotes more traffic.
You have not talked about Domain Authority and Page Authority.
Isn’t SEO major factor in promoting traffic?
I have added the above comments. Genuinely reflect on the blog as a whole and comment. Your comments are important, because it shows how well the communication is effective.
It, the future digital marketing prospect for 2021, will be Bright and vigorous spring back after the dull period of Covid19. This is my gut feeling.
What are the reasons for Optimism?
The world is seeing light at the end of tunnel with Covid 19 vaccine. Many pharma companies have started coming out and testing the drug.
Economy can not be kept in suspended animation and so has to bounce back to normal level. Digital marketing activities have sustained
Survey highlights reel
Here are the key results of the research:
- In 60% of companies, no employees were dismissed from their positions. What is more, there were no such plans in the roadmap. Meanwhile, 24% of the survey participants confirmed that they or their colleagues were laid-off for COVID-19 related reasons.
- 64% said they started working remotely.
- 63% of companies opted for diverting SEO budgets to PPC.
- 46% of businesses lost essential customers for the last several months, while 12% claimed they enjoyed a surge in new ones.
- 40% of respondents confirmed their salaries were cut, while 9% of businesses had plans to turn such changes to reality.
- 28% observed a decrease in traffic compared to 27% that experienced the opposite.
- Anti-crisis plans were developed and brought to life by 19% of companies.
From the list of data you can conclude that we need not harbor any apprehension about the future of digital marketing prospect for 2021.
Click above for playing the graph video
Keep your tempo and progress
There are these incentives that Digital Marketers are usually give to boost sales. Increased awareness to the problems faced by customers is the first step that you can take.
You can action based on
Short term incentive plan: what is immediately needed in terms price and extending services
Long term incentive plan: A sustainable long term plan til the markets fully stabilize.
Primarily your focus should be on plans and products that yields fast results with less risk.
Secondly where you can reduce your profit margin and pass that benefit to the customers execute.
Communicate to your clients.
Operate on shoestring budget to cut costs. This would benefit you even if the turn over falls your break even will be achieved.
Constantly monitor user experience of your clients. Study market constraints undergoing presently.
How to communicate with your clients
As digital marketers you are all good communicators. There is no doubt about it. Then what we are talking about. Precisely, it is about boosting the sentiments of clients and offering them constructive plans and methods. Further taking an active interest in their participation and nurturing them for better operation.
When morale takes downward trend an encouraging and promising messaging either through email, phone (without being intrusive) and social media can be helpful.
Last but not the least, constantly upgrade your knowledge base and share it with your prospects and clients.
You understand how important it is to reposition yourself with resilience and confidence. This can propel you to proper vision to handle the post covid19 situation
Think more creatively to tide over the after effects of Pandemic to bolster up action plan. Our main resolve is to alleviate the problem faced by the digital marketers post pandemic.
If this post is encouraging you to uplift your spirits, please share with me.