Everyone desires to write popular blogs which will get many hits.
In the wilderness of Digital Marketing, to increase traffic and conversion, the narrative should be captivating. How do we make it impressive?
The answer is to to make a storyboard of your blog.
Why storyboard? People are comfortable with a storyline with the graphical description in which you insert message seamlessly.
This blog gives a detailed account of that methodology. The technique is to use the concepts of STORYBOARDING.
Writing Popular Blog is all the more easier and effective if we use Graphical Representation of our Concepts
I have borrowed here under the 8 Steps of eLearning Storyboard from eLearningbrothers
8 steps of the Storyboard
We analyze these 8 steps one by one.
1. Know the course goal
Clear objective or the aim of your Blog should be crystal clear in your mind such that you can enunciate it in the theme clearly.
Possible objectives you can set may be:
Offer better Solution to a frustrating pain points
Offer better ways of writing in terms of selection of topics, Style and dictum,
inserting images and info-graphics and other interlinks.
Tips to monetize and generate revenue.
Purpose of the blog makes your following steps easy.
2. Gather Content
Only posts with rich content are useful to your readers. Therefore we need to do thorough research on the topic we have chosen.
Content that is right for our target audience is key to our success in terms of traffic and back-links. Know your audience persona and cater to their needs.
Reader is trying to find out what is there in it for me.
Every paragraph and sentence should promise certain outcome.
This is very important. Is it easier solutions to their problems. Will it generate more traffic and conversion?
By story-boarding we will see how we could make our blog make to stand out among millions out there.
3. Define Learning Objectives 4. Assessment Criteria
Seek to relate with a potential client.
Building Trust and credibility
Establish the usefulness of your solution with quoting authority
Useful stats to prove your point
To seek to relate with a potential client achieved by email marketing,
by social media links, by guest blogging and other Web 2.0 methods
Building Trust and Credibility by promoting your brand.
Allow people to download your free eBooks and Cheat-sheets and other freebies to test and find out how useful your products for themselves.
Place for the browser to verify, Stats and other analytical reports from Google or any trustworthy institutions.
5. Storyboard Template
Storyboard template is usually employed by the visual media to sketch out how the characters in the story are place in relation to one another. It also depicts their flow as the story develops.
We are going to figure it how to represent our mental picture of thought-flow graphically. Either you can make one yourself once the idea clear or download readily available on the web.
6. Design Model and 7. Design Elements.
We create a Model for any design depending the requirement at hand. And the corresponding Design Elements also vary. When you make your design overly placing many video or audio or text based the design you choose elements accordingly. These elements are necessary to get desired results.
8. Authoring Tools.
Authoring tools make universal, accessible web. The basic authoring tools produce accessible, substantial web content. It is not necessary to have any technical knowledge of the content authors. They are self-accessible in themselves.
Take a scenario where a developer creates an interface that uploads images of that events page. It might include adding an alternative text description along with the images. it’s hard to find where to add them and the interface doesn’t require it. These results, images on the pages devoid of text alternatives. It is impossible for bots and for users to make sense of the photos.
Scenario 2. Consider you are constructing a blogging interface for two language users. The interaction should be in the respective language rather than the other. When comments are posted in one, and another comment in different languages the is a mixture of both languages. Sadly, mark-up fails to generate an appropriate language attribute. It turns out to be a mess. Therefore you need a proper authoring tool
W3C is an world wide web consortium which sets guidelines for authoring tools and publishes
W3C publishes guidelines for creating accessible authoring tools.
Given below is transcript from it
“ATAG2.0 is intended for the current and future generation of authoring tools. You can implement the latest draft of the Authoring Tool Accessibility Guidelines (ATAG 2.0) by following Implementing ATAG 2.0 – a guide to implementing and understanding the guidelines.
You may also wish to consult the current formally approved, stable and referenceable technical recommendation for authoring tool accessibility is ATAG 1.0.”
Summing up the eLearning concept of story-boarding can easily be adapted to Blogs successfully. It makes the thinking clear. The design is made commensurate with requirement. Selection of tools is based on utility to give better performance and render web-page flawless.
I hope you found the concepts promoting better blogs and if you have any comments, I request you to post them.