Updated on 2/11/2020
We need to know the purpose of using Keyword Stemming. Knowing the intention of browser searching i and giving relevant content is our main aim. Keyword stemming is useful and helps our SEO better.
Understanding Keyword Stemming
What is keyword stemming?
It is exactly how Google interprets and makes sense of different word forms and groups them together as the search terms. Thereby your blog is returned to the Search Engine Return Pages for the respective browsing query.
Erstwhile practice of matching exact word or phrase match of a keyword is no more used.
When we consider keyword stemming, we are talking about the ability of the algorithm to understand different forms of keywords. And it (algorithm) is able to match various stem word forms of a certain keyword.
However, we need to take note of the fact that synonyms should be added to the SEO analysis.
And accordingly use words which are near in meaning.
There are two benefits of Stemming.
- Tracking of our keyword and
- Offset the narrowing of the longtail keyword.
How to do Keyword Stemming
Search Engine Experts have found it useful to use Keyword Stemming .
We all know that keyword is very important and good for Search Engines. Its usefulness can be increased by many variations. Like long-tail keywords which narrows down the search result potential. However, the advantage is
it returns results for focussed browsers. Conversion might increase if you offer unique solutions or give more
Let us find out how to do Keyword Stemming ?.
Analysis shows that any variation of the Stem in the Keyword, that is the root of the keyword is considered
for extensive relevant variations . Consider a search term like Digital Marketing. Then terms with suffixes, prefixes and affixes to the root of the two words Digital and Marketing .
They would be :
Anyone or any similar variation of the above keyword would fit in as Stemming Keyword. That is to say search engines treat the meaning rather than the exact word.
Because, the search terms include these root variations or STEMS it would make the visibility of your blog to Search Engines more.
Therefore, these keywords would be like they are separate and return results to each of them individually.
Forming Stemming Keywords
Firstly there are many methods by which one could find stemming words. Consider an appropriate words for these stem following :
- Lemmatizations is using the inflected forms, so it is relatively easy.
- Stochastic Method is Using suffixes and other extensions. In addition, tabulating them you can be without much effort find out suitable ones.
- After that, three Algorithms for finding Stemming They are listed below you can go through:
- IR 4.6 Stemming Algorithm
- Porter Stemming Algorithm
- Natural language processing Algorithm
However one has to take care of these stemming Words.
As a result, the idea evaluates the nearness of Prime Keyword and the Stemming Word.
You have to understand How closely these two relate to each other semantically.
Each of the Stem words is treated as a Separate Keyword.
Search engines return results for each of them. This naturally increases
Organic traffic .
Disadvantages in Stemming
Stemming Keywords which can give good results, the main disadvantage is that it might be sometimes, Irrelevant.
Secondly it should closely synch with that of the Main theme of the Article. Otherwise Search Engines
would reject it
Keyword and its Importance
Search engines operate based on the search term that is the Keyword. We aim at making our blog relevant and useful to a wider range. People tend to use different words for a given idea. Therefore, search engines scan for more words meaning the same search term. That is where we have a better chance of showing up for anyone of the search terms. Take utmost care to ensure that your write up is related to all such words.
You have seen that stemming keyword is an extension of the basic Root of the Keyword by Prefix, suffix or found by using various Algorithms. They can increase organic search results. There are many words with similar meaning, which you can use efficiently to convey your core idea. And by this, you increase your chance of showing up in Search Engine Return Pages. This is a sure way of increasing traffic. So, I hope I could throw some light on some emerging concept. Wishing you success.