We all know that Search engines go about publishing result by the relevance of the Keyword. And so, keywords are one of the most important factors Search engine optimization.
Therefore, this blog is about connection between the search engine optimization and KEYWORD.
Search Engine Optimization (keyword )tips
Search engine optimization is the most talked about topic, yet there are difference interpretations.
“SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” moz
When we type or voice search then what happens with the search engines, is the process of presenting the results.
This we call as Search Engine Result Pages. On a typical search term, the results run into many hundreds of thousand. Consider then arranging them sequentially. This process is not possible humanly. Because there are millions of blogs. Going through them and rate them- computers of very large capacity use algorithms. They arrange pages very fast and as per the relevance and other factors.
” A web crawler, spider, or search engine bot downloads and indexes content from all over the Internet. The goal of such a bot is to learn what (almost) every webpage on the web is about, so that the information can be retrieved when it’s needed. They’re called “web crawlers” because crawling is the technical term for automatically accessing a website and obtaining data via a software program.” CloudFlare
How Keyword helps search engine to optimize
We learn, that there are about 200 factors that set the ranking of the crawled pages (indexed pages) google search algorithm says ” Google’s algorithms are a complex system used to retrieve data from its search index and instantly deliver the best possible results for a query. The search engine uses a combination of algorithms and numerous ranking signals to deliver webpages ranked by relevance on its search engine results pages (SERPs). “
Semantics is the science related to word and its meaning. It (the meaning) depends on the context. Meaning related to the overall sentence purport. By this process search engines arrive at the keyword and its relevance to the search term.
Relation between SEO and Keyword
Search engine optimization helps our post in search engine web crawler bot. The first and foremost it (web crawler bot) encounters is the Keyword. Only then other factors come into play to rank. We have not covered the other factors. They are On page Optimization. There are free onpage optimization tools available.You can use them.
Search engine Journal Lists the purpose as:”
- Keyword Research.
- Local SEO.
- Mobile SEO.
- On-page SEO.
- Rank Checking.
- Site speed.
- WordPress SEO.“
Therefore Keyword assumes paramount importance in Ranking.
Types of keywords
Brian Dean lists 9 types of keywords :
Short or Head keywords which use a generic search term. Since the volume of results is very high highly competitive. If your intent as digital marketer is to sell, rarely it brings conversion.
Long-tail keywords are specific consisting more than three words. The search intent is focussed niche . The volume of results may be less, but rate of conversion likely to be higher.
Short term or Fresh (current) keywords which captures the attention of masses. Like, sudden occurrence of events, of celebrities and eventful happenings. They tend to give high volume for short time. Example Covid19 symptoms.
Long term keywords are there for relatively for longer period, are not short lived like the short term keywords. Sustained searches are there for a long time. Though fluctuating there are bound to be searches.
Product searches Keywords as the name suggests is searching for a specific products. It may be physical or digital. Browsers want information related to a specific products. So, keywords describing product descriptions are found in this category.
Location or geo targeting keywords are keywords specific to a location. Like digital marketing agency in Mumbai or best resorts in Switzerland for two.
Intent targeting keywords are which ask for a purpose or intent similar to ” how to quit smoking“
The keyword research starts with the keyword planner.
So, we consider some tools that are free like Google Keyword Planner
” Google Keyword Planner is an INSANELY powerful tool, and has some clear benefits”
Use keyword Planner tool intelligently. By this, you can naturally select a low competition high volume evergreen Keyword. And thereby write a post with Search engine optimization enabled article.
So far we have seen the importance of Keyword in relation with Search engine optimization.
You use low competition high volume and evergreen keywords.
Make your content to Search engine optimized. Use relevant and helpful information only. Quote links, as you do research for the topic. Most important it should be mobile enabled.
Hope this article gives some guidance to select and use SEO keywords.