” In fact, a search for [latent semantic indexing] on Google reveals well-known sites such as HubSpot claiming that a little LSI will give your SEO a boost and take it to the next level. “
from Search engine journal.
The concept of latent semantic indexing has developed from the need to give search queries more relevant and meaningful result. In this process of making sense of the search terms the latent semantic indexing is a natural outcome.
The word semantic is defined in dictionary as:
” Of relating to meaning or arising from distinctions between the meanings of different words or symbols “
It is clear that search engines go about the task of returning results based more on the meaning contextually rather than word match
. This is the first step in our understanding.
Next we explore our role as bloggers and content writers to help search engines to locate us. Or rather make bots to crawl our blogs or contents for as many as possible search terms.
Where to include for better SEO latent semantic indexable keywords?
As a blogger you may be familiar with the Keyword and its role in SEO.
Going one step further, the Keywords that are Semantically related are included in the Blog or content post.
The above is typical representation of graph with core term Search Engine Optimization (SEO)
The connections clockwise:
- Keyword Research and LSI keyword
- Strategy (Content Strategy)
- Guest Blogging
- Link Building
- Social Network
- Website Optimization
- Web Design
- Sitemap Optimization
- Plugins (Software Development)
- Comment and Feedback.
You may notice that each term or phrase has a unique connection with the search term SEO.
A good article written can include all these terms and show the connection it has with the core Keyword.
The above term if you type in Google Search then there other suggestions like search engine evaluator, SEO courses, Meaning of SEO.
Artificial Intelligence and Machine Learning.
Modern search algorithms are propped by the AI (Artificial Intelligence ) augmented by collecting large data and drawing patterns from them. Simply said, you infer from the data what follows a key term.The search engines simultaneously crawl and pour out millions links.
Keyword Research and LSI Keyword
First let us understand what is a Keyword .
Keyword in the Search Engine Optimization is the word or Phrase that gives an insight to what the Web page or article is all about. We can better understand this concept by an example. Consider you are writing about ” History Of Independent Movement of India “. This is a generic term.
” Satyagraha movement – in India’s Independence Struggle ” would be a long-tail keyword, since it is more specific.
Latent Semantic Index Keyword would embrace all such terms
” Early Sepoy Mutiny ” “Jallianwala Bagh Genocide”, “Home Rule “, “Quit India ” and “Satyagraha ”
All these keywords as references would be used in the post with proper interlinks so that any browser searching for any of the above search terms is referred to the same post. This is because there is enough relevant information, this, latent Semantic indexable words are contained in the blog content. Therefore your chance for ranking for these Search terms is natural
Search Engine Results Pages are the result of output by any Search Engine. What is published in top and in subsequent order is called ” Ranking ”
There are many factors which determine the Ranking. Nevertheless your LSI enhances the chance of your blog being displayed higher in SERP is more.
Content And Strategy
Content or the information you give through your article or Blog Post should be very relevant and address the pain points of your readers. In addition it should be authoritative, contains internal and external links. Easily readable with sufficient keyword density. Bear in mind the browser has a tendency to scan through. So it must keep the attention riveted to the page by making it interesting.
Guest Blogging, Link Building And Social Media.
SEO is two pronged ” On-Page Optimization ” and ” Off-Page ” The main purpose of both On-Page and Off-Page Optimization is to help search engines to rank your web-page higher.
While there are certain factors within your control, others particularly Off-Page is external . These are included in Web 2.0 Helped by your Backlinks, Social Share and the author’s popularity.
Web Site Design And Optimization
The look and feel of your Web Site is a key factors to attract and retain your browser. Not only that, The images and snippets and Ads have an effect how fast your web page loads. This is crucial for Mobile Phone browsers. Website Optimization
Traffic And Sitemap Optimization
Proper SiteMap is created only with proper understanding of search engines’ operation and the indexing. Traffic is directly linked to easy to crawl by Bots and return the searched page. Keep only minimum and proper permalink pages for displaying you webpage without any error.
Plugins and Comments
Plugins play a major role in displaying your webpages accurately and fast. There are millions of plugins. Be selective and use only reliable affordable plugins. Security of you website is of paramount importance, use right plugins that secure or your hosting service may also provide this. Proper caching and image compression plugins Wp Smush may be used.
Earlier in a Blogpost we talked about Storyboarding to write popular blogs.In this post LSI Keyword Graph and its use has been highlighted.Hope it is useful and please write your valuable comments. Thank you!