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How to Find Your Niche

What is Niche  and Niche Marketing

 

In “Your Niche is unique-how to find your Niche”  We will investigate how you  can make  your unique Niche and use it for driving traffic to your site.How important it is and its Marketing Potential.

What is important about selecting a particular line “Niche”for your Marketing. Niche Marketing is broadly defined as focusing all marketing efforts towards well-defined segment need of the population. Important thing to understand is that ‘niche’ does not exist, in isolation But is a smart marketing technique. And it is, identifying what the customer wants. It is the topic which attracts large number of browsers to your site.Also gives an image to your Website.When you post articles continuously in a particular field of interest or Niche, people look for this Niche more, in your Site.

Niche as Synergy for Branding

Niche defines the BRAND  is a well known and Niche Marketing effort succeeds.( Synergy Marketing)
Dictionary meaning of Niche is: “a place or position suitable or appropriate for a person or thing ”
That is why it is important we have to ensure that the topic is both suitable and appropriate.

How to find your Niche?

Finding out the suitability of Niche involves Five Factors.

  • Personal Passion
  • Is there enough demand for this Topic?
  • Life of the Niche  Is it ever green?
  • Competition and the present Key-players.
  • How profitable is the Niche (Monetization potential)

Personal Passion

Each individual is unique in that their likes and dislike are different. You like to talk about certain topic freely and evince interest in that subject.

Added to that you have a unique angle, a key point of view or any specialisation dealing with that subject matter.This may be very useful for browsers searching for that topic. This topic which is dear to you, is the best Niche you should select.

Is there enough traffic for that Niche

Second in the consideration is; about the browsers searching for your Niche.

It is no use keeping a shop open and nobody visits it. In keyword search make research if enough traffic is there for it.Otherwise your effort will be in vain

Make sure sufficient browsers are searching. Fair estimation is the key to success. if you do proper SEO and have sizable back-links then you can rank in SERP. This would would help generate sizable organic traffic.

Is your Niche seasonal or evergreen?

One prime factor for considering the  the suitability of your merchandise or range of products is its demand for all times to come.You find certain products are touch-and-go.Channeling all your marketing efforts for this non-continuous  products will not be sustainable

Therefore, selecting line of Niche Which should be Long-term evergreen.

Competition and Long-tail keyword

In common practise, if the Niche is too generic the volume may be huge. Here established long standing brands have a great dominance.Stiff competition awaits you.Conversely specific product line may be low volume.They are searched by people with an intent to buy.The search term is called Long-tail keyword. Your niche must be aimed at a specific segment of browsers.  Further the intention of generic search may not be focused to conversion.  Meaning even though you may get lot of people to visit, the sales will not be much.To get over, we select LONG-TAIL KEYWORD.

Wen to use MICRO-NICHE MARKETING  technique.? When your Niche very highly selective, you can use this technique.But there is a disadvantage in this.Your traffic will be reduced. But, you will have better conversion.

How well suitable for Monetization

Our effort in Monetization is an important consideration.   The benefits you derive from proper sustainable Niche are many. In our context of monetization, we like to think of the browser or reader searching for particular information.The writer should  be doing a great job in giving helpful relevant scholarly content.

This would ensure to rank and drive traffic.First step in monetization, is to get the attention of our clients and infuse confidence in our capacity to solve their  problems.We get a clear picture of the suitability by clear analysis with sense of purpose and direction.

Focus for whom  we are writing 

The level of the audience is important, if it is for beginner it could be different.The same varies when it has to cater to more advanced reader. “Know your Audience ” when writing a blog in any Niche
Directing Marketing Efforts in The Selected NICHE
Once we get enough traffic either organic or through paid ads,where we can direct browsers’ attention to our marketing funnels. We can post images or videos  on any of products  of own Niche or affiliates. All ads placed in our site would get viewers. This would encourage advertisers to come forward to advertise their products or services of this particular Niche.This would further reinforce and render credibility to our browsers.

Summing up

Select a Niche based on your passion and things you enjoy talking and writing about. Be careful to find out how good is this Niche is for business considerations, like if there is enough revenue you can make. Make sure the product or service does not become obsolete. Do you have expertise in the line of  Niche you select, if not align with an expert and slowly acquire mastery.

Competition is good because it makes you to excel yourself.So, treat it as such.

Wishing you good and thanking you. Please enroll your email so that you can get emails about our other articles. We respect your privacy and so would treat your email ID with at most discretion .

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About the Author: Rangan

Hi I am J.V.Rangan , basically a Mechanical Engineer and had long career as Machinery Manufacturer and Project Manager. My mission to help entrepreneurs and young start ups succeed in their venture. Passion for writing blogging and Digital Marketing my new call.Giving my best Blogs and Quality Contents.Worked as content development freelancer.

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